Ground Up  ·  The Brand, Built

The taste of Southern Escapes, made buildable.

A Ground Up residence is a single, fully visualized home we curate with a builder on one of the finest lots in a market, then bring to life before a foundation is poured. The architecture becomes the brand's calling card in that place, and the buyer gets a home they can walk through long before they own it.

See the First Residence Partner With Us
Most markets have inventory. Ours has a point of view, on a lot, at golden hour.

The Ground Up program does for a homesite what the Briefing does for a market: it makes the case before you have to imagine it yourself. We pair a great lot with a builder we trust, commission a full set of architectural renderings, and present the result as a Southern Escapes Ground Up residence, with its own film, its own print spread, and its own page here.

Think of it the way a magazine treats a dream home. The difference is that ours is real, sited, and available, and the design reflects exactly the quiet-luxury standard we hold every listing to.

For the buyer, it removes the hardest part of buying land: picturing what belongs on it. For the builder, it is a marquee placement in front of the most qualified relocation audience in the region.

The Cliffs at Lake Keowee shoreline at golden hour
Lake Keowee shoreline. Ground Up renderings in production.
Ground Up No. 001  ·  The Cliffs at Lake Keowee

A lakefront residence, drawn before it is built.

The first Ground Up residence sits on a lakefront lot inside The Cliffs at Lake Keowee, offered to-be-built from $9 million in partnership with our builder. A full rendering set and walkthrough are in production, so a buyer can tour the home, the dock line, and the light off the water before breaking ground.

CommunityLake Keowee
OfferingTo Be Built
From$9 Million
Register Interest

Conceptual to-be-built offering. Renderings are illustrative; specifications, pricing, and availability are subject to change and to a final agreement with the builder.

How a Ground Up Residence Comes Together

Four steps, one signature home.

01

The Lot

We select a homesite worth building a brand around: the view, the water, the privacy, the drive in.

02

The Build

We pair it with a builder we trust and design to the Southern Escapes standard, not the spec-house mean.

03

The Render

A film-grade and print-grade rendering set and walkthrough, so the home can be toured before it exists.

04

The Launch

A dedicated page, a place film, and a print spread carry the build to the right buyers across the footprint.

The Slate

One signature build per market.

Lake Keowee is first. From there, a Ground Up residence becomes the architectural calling card in each market we open.

I.

The Cliffs at Lake Keowee

A lakefront to-be-built residence, the first Ground Up.

In Production
II.

The Cliffs Valley

A mountain-meadow build at the foot of the Blue Ridge.

Next
III.

The Cliffs at Glassy

A ridge-line residence with the long valley view.

Next
IV.

Highlands-Cashiers

A plateau home built for the year-round turn.

Planned
V.

Charleston

A Lowcountry build inside the peninsula's reach.

Planned
VI.

Palmetto Bluff

A coastal residence in the Lowcountry's master-planned standard.

Planned
For Builders & Developers

Put your best work in front of the right buyers.

If you build at the top of one of our markets and have a lot worth a brand around it, a Ground Up residence places your work in front of the most qualified relocation audience in the region, with the film, print, and editorial weight of Southern Escapes behind it.

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